Manasa Reddy Gurram Founder, M&As LiveLife

Manasa Reddy Gurram, is a Software Engineering graduate from Osmania University and EAMCET State topper, 2004. After having spent 16 years in the Corporate field as a Software engineer, she founded M&As LiveLife with a mission to promote natural and eco-friendly life and create awareness of the dangerous effects of chemicals in the products that we use daily.

Manasa’s strong belief is that by using organic waste, we can avoid this waste from ending up in landfills and also preserve our environment in creating a safe ecosystem .

Abhishekhar Juvviguntla CEO, Co-Founder, M&As LiveLife

Abhishekhar Juvviguntla, is an MBA topper from Northwest Missouri State University (USA), Software Engineering graduate and a nature lover. After 14 years of experience in the corporate field, he decided to pursue his passion very close to his heart. Out of this passion, grew the idea of LiveLife, an initiative to promote the use of eco-friendly products that serve as a step to promoting a sustainable future for all of us.

Abhishekhar believes that small changes that we make in our lifestyle will go a long way in benefiting us and our environment.

Welcome to Shri Narayna Lac Products

Our roots in the shellac trade trace back to the 1960s, when our ancestors purchased sticklac and supplied it to manufacturers based in Khunti and Kolkata. Our manufacturing units are situated in Katghora, Chhattisgarh, a region renowned for its high-quality sticklac. Nestled in the countryside, we have direct access to raw materials at the source, allowing us to ensure the best quality at the most economical prices. Thanks to our backward integration, we can offer competitive pricing while maintaining our commitment to quality. In 1994, we established our first production unit for seedlac by the name SINGHANIA LAKH INDUSTRY, which has since grown to a capacity of over 400 MT annually. Our operations expanded in 1997 with the introduction of Dewaxed Bleached Shellac Powder, achieving an annual production of 60 MT. In 2013, we further diversified our offerings by launching Shellac, now producing over 450 MT each year. Most recently, in 2017, we expanded our product range to include Aleuritic Acid, with an annual production exceeding 70 MTS.

About Us

Crafting Tradition with Modern Innovation

01

Mission

To manufacture high-quality, natural lac products while fostering long-term partnerships built on trust and reliability, supporting the growth of our clients through innovation and superior service.

02

Vision

To be a leading provider of sustainable lac products worldwide, recognized for our commitment to quality, customer satisfaction, and innovative solutions that enhance the industries we serve.

03

What We Offer

  • Seedlac: A versatile natural adhesive and pigment binder, essential for woodworking and food glaze applications.

  • Shellac: Provides a durable, high-gloss finish for wood and an appealing coating for food products.

  • Dewaxed Bleached Shellac Powder: Ideal for high-end cosmetic formulations and durable finishes in varnishes and inks.

  • Aleuritic Acid: Functions as an emulsifier and excipient, enhancing product stability in various industries.


04

Why Choose Us

  • Decades of expertise with roots in the shellac trade, assuring quality and reliability.

  • Manufacturing in Katghora, Chhattisgarh, where we have direct access to high-quality raw materials.

  • Backward integration allowing us to offer competitive pricing without compromising quality.

  • Dedication to innovation and sustainability, aligning our products with modern consumer demands.


Crafting nature's brilliance into everyday solutions, we shape innovation with every coating.

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